Reliance upon misrepresentation must be justified before the misrepresentation is actionable; where ordinary prudence would have prevented the deception, an action for fraud perpetuated by such deception will not lie. Bibow v. Gerrard, 209 Neb. 10 , 306 N.W.2d 148 (1981); Growney v. C M H Real Estate Co., 195 Neb. 398, 238 N.W.2d 240 (1976).